In 2016, the NGO Madalena's in Switzerland started an important mapping, through audiovisual records, of Brazilian entrepreneurs. Our main objective is to support, encourage, honor and leave this important anthropological and sociological legacy, for the following generations. , will find more open doors, less prejudice and more opportunities.
Lúcia Aeberhardt and biographer Claudia Canto, developed a magnificent project in which they immortalize successful women entrepreneurs in the world. This project happened through 02 books entitled;
1º: SUCCESSFUL BRAZILIAN ENTREPRENEURS IN SWITZERLAND.
2º: SUCCESSFUL BRAZILIAN ENTREPRENEURS IN EUROPE.Both editions in Portuguese and English.
The writers are, in fact, the voice of so many women who cannot even express themselves within their own homes. And both Lúcia Aeberhardt and Claudia Canto seek to give voice to these women who often have no space in society. Brilliant women who reinvent themselves with some kind of entrepreneurship, and who even most of the time have to split between taking care of the home and children, improving their careers through studies and managing some kind of business.
The writers seek to show that women, from the owner of a small beauty salon or even the one who managed to raise her empire and who are still devalued by a sick society that still thinks that these brilliant women need to be in front of a stove and below a man.
By Daniel Marx
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The 3rd book ESUCCESSFUL BRAZILIAN ENTREPRENEURS IN THE WORLD, is open to you, woman, who will have the opportunity to show the world who you are and your achievements as a person and as an entrepreneur. That's why we invite you to be part of this project.so beautiful and necessary.If you want to know how your story can be immortalized in one of these books, click on I WANT TO TELL MY HISTORY and receive the regulations and necessary information.